The main benefits for content providers are threefold:

1. Popularity: Google Base is one of the most popular product search engine from Google.com company
2. Free content hosting: you cam place your products in Google Base for free
3. Distribution: Google Base enables content previously not found on the web to be more accessible and useful.
4. Ease in use with several click to get success!
   1. easy to use and configure
   2. multilanguage support
   3. multicurrency support
   4. ability to export only selected categories
   5. ability to include/exclude products marked "out of stock"
   6. ability to include/exclude products with zero quantity
   7. capability to include/exclude products with zero price
   8. capability to strip HTML from Product Names
   9. capability to strip HTML from Product Descriptions
   10. capability to set default shipping cost
   11. ability to limit number of products exported
   12. ability to set currency that is used during export
   13. ability to customize name of the export file
   14. inline text recommendations for fast initial configuration
   15. ability to automatically upload feed via FTP
   16. ability to send feed via email
   17. third party sales channel tracking (Google Analytics, WebTrends, OneStat, 123LogAnalyzer, Netmining etc)
   18. optional GZIP compression of feed contents
   19. additional Live Product Feed URL options
   20. ability to validate feeds (XML-based feeds only)
   21. ability to store feed on your server
   22. multiple export configurations
   23. preconfigured Google Analytics support
   24. supports most of standard-compliant SEO-friendly URL modules/addons
   25. Click Tracking / ROI Tracking
   26. online documentation and Quick Start instructions
       and more

Main features: