The main benefits for content providers are threefold:

1. Popularity: Google Base is one of the most popular product search engine from Google.com company
2. Free content hosting: you cam place your products in Google Base for free
3. Distribution: Google Base enables content previously not found on the web to be more accessible and useful.
4. Ease in use with several click to get success!

Main features:

1. easy to use and configure
2. multilanguage support
3. multicurrency support
4. ability to export only selected categories
5. ability to include/exclude products marked "out of stock"
6. ability to include/exclude products with zero quantity
7. capability to include/exclude products with zero price
8. capability to strip HTML from Product Names
9. capability to strip HTML from Product Descriptions
10. capability to set default shipping cost
11. ability to limit number of products exported
12. ability to set currency that is used during export
13. ability to customize name of the export file
14. inline text recommendations for fast initial configuration
15. ability to automatically upload feed via FTP
16. ability to send feed via email
17. third party sales channel tracking (Google Analytics, WebTrends, OneStat, 123LogAnalyzer, Netmining etc)
18. optional GZIP compression of feed contents
19. additional Live Product Feed URL options
20. ability to validate feeds (XML-based feeds only)
21. ability to store feed on your server
22. multiple export configurations
23. preconfigured Google Analytics support
24. supports most of standard-compliant SEO-friendly URL modules/addons
25. Click Tracking / ROI Tracking
26. online documentation and Quick Start instructions
    and more